Your Brand Health Score

A brand audit compares the brand your clients meet today with the brand your business intends to offer. It shows what is already working, where the brand holds most firmly and where the next improvement will carry the most value. The Brand Health Score gives that reading across four areas, brand strategy and identity, customer experience design, online digital presence and brand operational standards, with a score for each and an overall brand health score.

A brand audit includes a review of four areas, brand strategy and identity, customer experience design, online digital presence and brand operational standards, each read against the standard the business has set for itself. Refina's brand audit work in Dubai draws on a brand equity review, an experience audit with mystery client visits, a brand performance review and a reading of how AI assistants describe the brand. The Brand Health Score gives the first reading of all four areas in fifteen questions.

A successful business moves forward faster than the brand that describes it. New services, new clients and new people each carry the business further. An audit brings the brand back in step with where the business has arrived. Clients in Dubai measure a brand against the finest names they know from many markets, so a brand that matches the business in every detail earns their confidence quickly.

A brand audit starts with a clear picture of the brand as it runs today, drawn from the people who know the business best. The Brand Health Score is that starting point. Fifteen questions, answered from your own knowledge of the business, give a first reading of all four areas at once. Your result names the area with the most opportunity, so the next step is clear from the outset.

Refina, a luxury branding agency in Dubai, carries out brand audits for established businesses in luxury automotive, real estate and branded residences, hospitality, travel and retail. The audit begins with the free Brand Health Score, a first reading of four areas in fifteen questions, then continues into an in depth review of the area with the most opportunity.

A rebrand suits a business whose strategy has moved, through a new kind of client, a materially different offer or a merger. A refresh suits a business whose strategy still holds and whose expression is ready to catch up with it. Refina's guide to choosing between a rebrand and a refresh sets out the full comparison.

The Brand Health Score covers the four areas that decide whether a brand endures. Brand strategy and identity looks at how clearly the brand is defined and recognised. Customer experience design follows the client journey from first contact to well after the sale. Online digital presence looks at how buyers find you and how each enquiry is followed through. Brand operational standards looks at how your standard is written down, owned and measured.

The assessment is fifteen questions, each answered by choosing the description closest to your business, followed by your details. Your result appears on screen the moment you submit, with a score for each area and an overall brand health score. The full written version of this complimentary assessment reaches you within the hour.

Refina's founder reads every result personally, so the reply comes from the practitioner who would lead the work. If you would like to explore your result further, a thirty minute conversation follows on the area with the most opportunity, with no preparation needed. Where it suits your result, Refina may also offer a First Read, a measured baseline of where your brand stands in the AI answers that now recommend brands to buyers.