Our work
This site is our own first case study, built and measured to the standard we deliver for clients. Refina holds every client engagement in confidence, so client case studies are published here as engagements complete and clients grant permission.
Refina. AI search authority, proven on our own name
Refina applied its own AI Search Authority method to refina.ae first. Between March and October 2026 the site grew into a full library that AI assistants read throughout October, with every figure sourced and dated.
Read the case study- Growth in pages in Google's index since March 2026
- 4,900 per cent
- Growth in daily Google impressions, October on September
- 721 per cent
- Growth in the Insights library since June 2026
- 660 per cent
- AI assistants naming Refina for branding, October 2026 reading
- All five
Sources. Google Search Console and Refina's own reading of the AI assistants, October 2026. Each figure runs from the dated starting point set out in the case study.
How every case study is written
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01Sourced
Every figure names its source
Google Search Console, Cloudflare and PostHog stand behind each number, so a reader can trace it.
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02Dated
Every reading carries its date
Each figure is read in a stated period and runs from a stated starting point.
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03Growth
Results are stated as growth
Movement appears as percentage rises and multiples from a dated baseline.
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04Renewed
The record continues every month
A ledger adds a new reading each month, so every case study stays current.
Client case studies follow the same standard and are published with each client's permission.
The services behind the work
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01
Area of expertise
Brand Strategy and Identity
Position, name and visual identity, with the rules that keep them consistent.
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02
Area of expertise
Customer Experience Design
The client journey mapped, the service standard set and delivery measured.
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03
Area of expertise
Online Digital Presence
Website, search visibility and digital channels built as one connected system.
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04
Area of expertise
Brand Operational Standards
Standard operating procedures, governance and asset management that hold the brand as it grows.
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05
Service
AI Search Authority
Your brand named by AI assistants, a digital endorsement to anyone searching for what you offer.
Explore all 24 services, read who AI recommends in Dubai or take the free Brand Health Score.
Questions about our work and case studies
What does the Refina work page show?
The work page gathers Refina's published case studies. Each one sets the work Refina carried out for a brand beside what was measured, with the source and period of every figure, so a reader sees the method and its results together.
Why is refina.ae Refina's first case study?
Refina applied its AI Search Authority method to its own name before offering it to clients, so every step of the work is Refina's to publish in full. The record runs from a measured baseline in March 2026 to a site AI assistants read throughout October 2026.
How are the results in a Refina case study measured?
Every figure comes from a named source, such as Google Search Console, Cloudflare's verified bot records or PostHog, and carries the period it was read. Results are stated as growth from a dated starting point, and each case study keeps a ledger that adds a new reading every month.
When does Refina publish a client case study?
Refina publishes a client case study once the engagement is complete and the client grants permission. Each one is written to the same standard as Refina's own, with every figure sourced and dated.
Which services do Refina's case studies cover?
Refina offers 24 services across four areas of expertise, brand strategy and identity, customer experience design, online digital presence and brand operational standards. The first case study covers AI Search Authority, the work that earns a brand the digital endorsement of AI assistants whenever someone searches for its product or service.
How can my business follow the same method as refina.ae?
Your business follows the same method through AI Search Authority, Refina's monthly programme for the AI assistants buyers ask for a recommendation. It begins with a First Read, a measured baseline of how ChatGPT, Gemini, Perplexity, Claude and Google's AI search describe your business, followed by a 90 day roadmap and a remeasure on the same questions.